Slow media

By Seth Godin Slow media is patient. It’s not on a deadline. It isn’t measured in column inches. It can be calm instead of sensational, deep instead of superficial. In the age of “Breaking news, Emmy nominations announced!” and 140 characters, it’s sort of surprising to realize that we are also living in the golden […]

Ideal, average and outlier

By Seth Godin Generalizations are the heart of marketing decision-making. When we look at an audience–customers, prospects, constituents–we make decisions on the whole based on our assumptions about the individuals within the group. But are we basing those generalizations on our vision of the ideal member of the tribe, the average member or the outlier […]

On behalf of yes

By Seth Godin Yes, it’s okay to ship your work. Yes, you’re capable of making a difference. Yes, it’s important. Yes, you can ignore that critic. Yes, your bravery is worth it. Yes, we believe in you. Yes, you can do even better. Yes. Yes is an opportunity and yes is an obligation. The closer […]

Internet Marketing 101

Online Marketing What is Internet Marketing and How Can Online Marketing Work for Me? From Randy Duermyer, former Guide What is Internet Marketing?Depending on whom you ask, the term Internet marketing can mean a variety of things. At one time, Internet marketingconsisted mostly of having a website or placing banner ads on other websites. […]